Malicious Techniques in the Mobile Market

Written by Michael Whittington

When 2012 was first taking shape I made a bold statement: a QR code cannot contain a virus. As the year, and on the day this is posted, the world (supposedly) comes to an end my claim still rings true. Unfortunately, QR code generator software is still being used by some for foul deeds. ABC News agrees that neither the code nor the scanning action is the problem, it's the destination. They stress, however, scanning one can mess up your phone indirectly if you don't take the proper precautions.

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Table Tennis & Totems: A Mobile Marketing Platform for Pong & Poles

Written by Michael Whittington

There are two stories that have blown up and dominated mobile marketing news this week. Normally I stray from the big topics and report on them later after they have developed more, but these stories are not only huge, they're incredibly interesting. The first is a technological masterpiece while the second is the touching story of a community's cooperation and coordination. The best part: they each take advantage of a different mobile marketing platform.

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Shadows & Umbrellas: Korea & Taiwan Try Generating QR Code Art

Written by Michael Whittington

A very recent mobile marketing blog by Andy Sowards compiled more than 40 examples of QR codes being used as art. I published my Top 5 YouTube Videos Turning QR Codes to Art many months ago so the subject was both familiar and a must-read for me. While I highly recommend reading the entirety of Sowards's mobile marketing blog, I did have a favorite item. I decided to do some extra mobile market research and I know you'll find my discovery fascinating.

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Mobile Marketing Watch: Two More True Tales

Written by Michael Whittington

November has been a heavy month for many. Parts of the United States are still recovering from the impact of Hurricane Sandy that struck in late October. Meanwhile, the holiday shopping season is on in full effect. Uncertain about what sort of recon I wanted my mobile marketing watch to do (recon-struction or recon-sumerism) I've decided to give my readers a little of both. We'll call it re-catharsis (it was funny and clever until I said that, now it's ruined. Just move on.) As an apology for that joke I'll focus on the lighter of the two subjects but I will append some serious at the bottom.

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The QR Code Generation Seen Through Google Goggles

Written by Michael Whittington

It seems like every few months there’s yet another trending mobile marketing blog titled something along the lines of “Move Over, QR Codes.” There is always some new mobile marketing platform that’s ready to knock the QR code off its throne but like I said months and months and months ago, each one has its quirks as well as its flaws. For example, Near Field Communication (or NFC) doesn’t require scanning, but it only works in a sometimes unbearably close proximity whereas if you need people to scan your QR code from farther away you can just make it bigger. True, QR codes have many limitations themselves, but they were at the helm of this movement. We often reject the new when we’re not done with the old. Unless, of course, there is enough support for it.

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